About Me

I’m a social strategist focused on editorial judgment, cultural relevance, and building always-on social presences that feel intentional rather than reactive.

I currently lead social strategy and execution for CBS Sports’ Golazo Network, where my work sits at the intersection of storytelling, platform behavior, and creative collaboration. I operate in a newsroom-style environment, working closely with creatives, producers, designers, and editors to decide what stories matter, how they should be framed, and how they should show up across platforms.

My approach to social is rooted in clarity and restraint. I’m less interested in volume or trend-chasing, and more focused on developing a consistent editorial voice, strong social video judgment, and formats that audiences recognize and trust over time. Whether launching a new social identity, expanding an existing franchise, or collaborating with creators and talent, I prioritize authenticity, simplicity, and cultural fluency.

Across my career, I’ve helped shape social storytelling around major global moments, ongoing editorial franchises, and talent-led collaborations. I’m most effective in environments that value taste, collaboration, and high creative standards, where social is treated as a craft, not just a channel.

Off the clock, I’m a passionate sports fan and digital trend-watcher, always looking to push the boundaries of what’s possible in social storytelling.

Let’s create something amazing together!

Email: Ugokwe@gmail.com